Buying online

The World Internet Project found wide-ranging views and behavior when looking at how online users go online for buying online. In seven of the countries, more than half of those who go online have never made a purchase.

The percentage of users who never buy online ranges from 12 percent in the United States to 92 percent in Colombia. Eighty percent of Macao users never buy online.

Looking at users who do buy online, four countries and regions reported double-digit percentages of users who buy online at least weekly: the United Kingdom (18 percent), the United States (14 percent), and Australia and the Czech Republic (12 percent).

In nine countries and regions, more than 20 percent of users report buying online at least monthly, with the highest percentages in the United Kingdom (47 percent), the United States (46 percent), New Zealand (40 percent), and Australia (38 percent).