4. 資源整合：獲取國際數據權限與全球案例資源，構建研究差異化優勢，為品牌海外行銷提供堅實數據與實戰支撐。
二、特訓營亮點：
1. 超濃縮實戰，直擊科研剛需：3.5小時覆蓋國際傳播理論研究與實踐全流程，通關「數據採集-多語言數據分析-數據報告/傳播內容作品」，省去90%低效環節。
2. 零門檻AI工具加持，即學即用：聚合原創研發AI工具鏈（Global Pulse、DiVoMiner®和The Intelligent Writer），助力學員獲取信息、數據分析、論文及媒體內容寫作，輕鬆落地國際傳播研究和實踐。
3. 豐富全球案例，緊貼前沿：精選最新研究文獻、國際新聞媒體和社交媒體實際案例，提供堅實的理論和實踐基礎，豐富理解層次，加深對多元國際傳播形態的理解。
4. 澳門國際樞紐，拓展視野資源：立足澳門，展望全球，獲取稀缺資源，助推學員拓寬國際視野，直面全球化機遇。
5. 專家導師，經驗智慧直通車：邀請國際傳播領域的知名學者和業界專家現場授課和互動，經由案例深入講解，傳遞真知灼見，打造高水準學習體驗。
6. 風險與倫理規避管理：理解跨文化傳播的雷區、國際爭議領域，培養學員的風險管理能力與倫理意識，探討信息真實性、隱私保護等問題，為提升中國故事、中國品牌國際傳播能力提供全面支持。
三、課程大綱（可能會根據實際情况做內容和順序調整）：
- 模塊1：全球叙事探究：ACE-IS 框架
在一個日益互聯互通的世界中，叙事跨越了國界、文化與語言，編織著共同的經驗與多元視角的錦緞。今天，我們誠邀您一同踏上一段精彩旅程，通過創新的 ACE-IS 框架深入探索全球叙事。
ACE-IS 代表：Alignment（對齊）、Connectivity（連接）、Experience（體驗）、Innovation（創新）、Sustainability（可持續性）——這五大核心支柱，爲我們探索故事如何促成團結、激發變革提供了指導方針。在本研討環節中，我們將深入剖析 ACE-IS 框架的每一要素，並探討人工智能（AI）如何助力我們理解全球叙事。
人工智能通過分析跨文化、跨語言的海量數據，爲全球叙事的探究提供了有力支持。AI 能够幫助我們識別叙事中的共通主題與獨特的文化細節，使講述者能够創作出與多元受眾產生共鳴的故事。通過促進不同視角之間的對齊，AI 增强了叙事的連接性，使講述者能够建立超越地理界限的深度聯繫。
此外，AI 驅動的工具能够通過提供個性化內容來提升叙事體驗，確保故事不僅具有吸引力，還能與每一位聽眾產生切實關聯。這一叙事方式的進步，通過推動負責任且包容性的叙事，進一步促進了叙事的可持續發展，彰顯我們共同的人性。
在本模塊中，我們將共同探索如何結合利用 AI 技術與 ACE-IS 框架，激發創意潜力，並深化您對全球叙事格局的理解。請準備好改變您的叙事方式，在這個因連接而繁榮的世界中，踐行變革與啓發他人。
- 模塊2：全球叙事管理：3M 方法论
在我們相互聯繫的世界中，有效管理全球叙事對於希望吸引多元受眾的組織至關重要。通過運用具有變革性的 3M 方法——繪製（Map）、衡量（Measure）與監測（Monitor）——組織能夠打造跨越不同文化與語言的共鳴敘事，而人工智能在此過程中扮演著關鍵角色。
繪製敘事路徑意味著識別針對受眾量身定制的核心主題與信息。人工智能工具能夠分析大量數據，發掘文化偏好與趨勢，使組織能夠創作不僅切合實際，且與多元群體深度共鳴的故事。
故事一經創作，衡量其影響力則必不可少。人工智能驅動的分析技術能夠實時提供受眾參與度洞察，幫助組織識別哪些叙事有效，哪些需要改進。通過情感分析與參與度指標，確保故事傳達出有意義的影響力。
最後，監測受眾參與對精進與優化叙事策略至關重要。人工智能能持續追蹤不同平台上受眾的反應與參與模式，提供寶貴洞察，使組織能夠靈活調整，回應受眾不斷變化的需求。
結合 3M 方法與人工智能，組織能夠觸達全球受眾，通過引人入勝的敘事激發有意義的變革。這種科技與敘事戰略的結合，使組織能夠與世界各地的人們建立連結，培養更強的關係，推動轉型發展。
- 模塊3：AI環境下的挑戰：風險管理與倫理考量
探討數據安全、算法偏見等潛在風險，並學習相應管理策略。分析信息真實性、隱私保護及算法透明度問題，培養學員在AI驅動環境下的信息倫理意識，通過討論成功與失敗案例，了解國際傳播風險管理及倫理考量的重要性。
- 模塊4：國際傳播內容寫作策略和技巧
國際傳播內容創作，需精準定位受眾，了解其文化背景、需求與喜好。注重內容的實用性和趣味性，用簡潔明瞭、生動形象的語言表達。善於挖掘故事，巧妙運用數據和案例支撐觀點，同時運用多種傳播渠道，提升內容的影響力。
- 模塊5：國際傳播社交媒體策略與AI加速
分析國際主流社交媒體平台特點及用戶群體（如Facebook、YouTube、Twitter、Instagram等），探討AI如何提升傳播效率。學習跨平台傳播策略，實現信息一致性與覆蓋面最大化。
- 模塊6：AI應用前沿：國際傳播效果評估
系統梳理國際傳播評估體系，以及生成式AI在其中的應用，學習如何利用AI優化傳播效果評估指標與方法，並結合案例剖析AI在傳播效果評估中的具體實踐。
- 模塊7：實戰工具指南——智能分析與出海解決方案
開展工具速成實戰，利用Global Pulse工具進行全球傳播輿情監測，使用DiVoMiner®進行數據挖掘和文本分析，深入了解國際傳播的研究方法，掌握The Intelligent Writer文書智人AI寫作工具，實現高效內容創作，在多語言、多文化環境下有效傳遞信息。
四、授課導師：
- 徐小鴿 教授、博士（模塊1和2，線下，普通話）浙江萬里學院中德品牌學部
- José Carlos Matias dos Santos馬天龍 先生（模塊3和4，線下，英語）Director of Macau Business, Macau澳門商訊主任
- 張伶聰 助理教授、博士（模塊5和6，線上，普通話）廣西大學新聞與傳播學院
- 曹文鴛女士（模塊7，線下，普通話）DiVoMiner®研究總監、資深導師
- 盛綺娜 女士（主持人，普通話）澳門互聯網研究學會理事長亞太傳播論壇聯盟(澳門)理事
五、舉辦單位：
- 主辦方：亞太傳播交流協會、澳門互聯網研究學會
- 協辦單位：上海智研博易數據技術有限公司
六、專屬福利
- 結營即獲「國際傳播AI分析師」結課證書
- 學員獲贈Global Pulse、DiVoMiner®、文書智人使用權限
七、報名須知
- 時間安排：2025年8月17日（周日） 14:00-17:30
- 參與方式（二選一）：澳門現場（具體地點待定）；Zoom網絡會議
- 語言：普通話、英語
- 註冊費（澳门元MOP或人民币RMB）：
- 以轉帳方式付款（二選一）：
- 聯絡人：曹老師（內地）、麥老師（澳門）
- 微信：wenny_divo
- 電話：（86）0756-3805011（珠海），（853）2857 5479（澳門）
- 郵箱：mair@macaointernetproject.net
2. Tool Empowerment: Flexibly utilize proprietary AI tools for automated workflows in multilingual public opinion monitoring, data analysis, academic writing, and marketing communications.
4. Resource Integration: Access exclusive international data and global case resources. Build differentiated research advantages and provide robust data support for overseas brand marketing.
Highlights
- Highly Focused Practical Training: Achieve full-cycle coverage of international communication theory and practice in just 3.5 hours—covering data collection, multilingual data analysis, and content/report creation—eliminating 90% of inefficient processes.
- Zero-Threshold AI Tool Adoption: Leverage in-house developed AI tools (Global Pulse, DiVoMiner®, and The Intelligent Writer) for information acquisition, data analysis, and effective writing in both academia and media, enabling immediate application to research and practice.
- Abundant Global Cases, Cutting-edge Insight: Curated selections of recent research literature, international media, and social media cases provide solid theoretical and practical foundations, enriching understanding of global communication dynamics.
- International Geographic Advantage, Expanding Horizons: Based in Macau with a global perspective, participants gain access to scarce resources and broaden their international outlook, directly engaging globalization opportunities.
- Expert Instruction, Direct Access to Best Practices: Renowned scholars and industry experts in the field of international communication will deliver lectures and case-driven sessions, offering insightful guidance and high-level learning experiences.
- Risk Management and Ethics Support: Understand cross-cultural communication challenges and controversies, develop participants’ risk management skills and ethical awareness, and address issues such as information authenticity and privacy protection to holistically support the international communication of Chinese stories and brands.
Curriculum (may be adjusted according to the actual situation)
- Module 1: AI-Driven Advancements in International Communication Research – The ACE~IS Framework
In a world that is becoming increasingly connected, storytelling crosses borders, cultures, and languages, weaving a tapestry of shared experiences and perspectives. Today, we invite you to embark on an exciting journey to explore global storytelling through the innovative ACE-IS framework.
ACE-IS stands for Alignment, Connectivity, Experience, Innovation, and Sustainability—five pivotal pillars guiding our exploration of how stories can unify us and inspire change. In this workshop, we will examine each component of the ACE-IS framework and discover how artificial intelligence (AI) enhances our understanding of global narratives.
AI empowers the investigation of global storytelling by analyzing vast amounts of data across diverse cultures and languages. It helps identify common themes and unique cultural nuances, enabling storytellers to craft narratives that resonate with varied audiences. By fostering alignment among different perspectives, AI enhances connectivity, allowing storytellers to build meaningful relationships that transcend geographical boundaries.
Furthermore, AI-driven tools can enhance the storytelling experience by providing personalized content, ensuring that narratives are not only engaging but also relevant to each individual audience member. This advancement in storytelling fosters sustainability by promoting responsible and inclusive narratives that reflect our shared humanity.
Together, we will explore how to harness AI’s capabilities alongside the ACE-IS framework to boost your creativity and deepen your understanding of the global storytelling landscape. Prepare to transform your storytelling approach and inspire change in a world that thrives on connection.
- Module 2: Enhancing the 3M Management System in International Communication with AI
In our interconnected world, effectively managing global storytelling is crucial for organizations aiming to engage diverse audiences. By employing the transformative 3M approach—Map, Measure, and Monitor—organizations can craft narratives that resonate across different cultures and languages, with AI playing a vital role in this process.
Mapping your storytelling journey involves identifying key themes and messages tailored to your audience. AI tools can analyze large amounts of data to uncover cultural preferences and trends, allowing organizations to craft narratives that are not only relevant but also deeply resonant with diverse groups.
Once stories are crafted, it’s vital to measure their impact. AI-powered analytics can provide real-time insights into audience engagement, enabling organizations to identify which narratives resonate and which require improvement. By utilizing sentiment analysis and engagement metrics, organizations can ensure their stories make a meaningful impact.
Finally, monitoring audience engagement is crucial for refining and enhancing storytelling strategies. AI can continuously track audience reactions and engagement patterns across various platforms, providing insights that enable organizations to remain adaptable and responsive to their audiences’ evolving needs.
By harnessing AI within the 3M approach, organizations can reach global audiences and inspire meaningful change through compelling storytelling. This combination of technology and narrative strategy enables organizations to connect with people worldwide, foster stronger relationships, and drive transformation.
- Module 3: Navigating Challenges in the AI Era—Risk Management and Ethics
Exploring potential risks such as data security and algorithmic bias, learning corresponding management strategies. Analyzing information authenticity, privacy, and algorithmic transparency to foster ethical awareness in AI-driven environments. Participants will engage with success and failure cases to recognize the importance of risk and ethical considerations in global communication.
- Module 4: Strategies and Techniques for International Communication Content Creation
Focusing on precise audience targeting, understanding cultural backgrounds, needs, and preferences in content creation. Emphasizing practicality and engagement, employing clear and vivid language, extracting compelling stories, leveraging data and case studies, and utilizing multiple dissemination channels to maximize content impact.
- Module 5: Social Media Strategies and AI-Enhanced Communication
Analyzing the features and user groups of major international social media platforms (such as Facebook, YouTube, Twitter, Instagram). Exploring how AI boosts dissemination efficiency and teaching cross-platform strategies for maximizing message consistency and outreach.
- Module 6: Cutting-edge AI Applications in Evaluating International Communication Effectiveness
Systematic overview of evaluation frameworks and the application of generative AI, with practical case studies illustrating optimization of indicators and assessment methods for more rigorous and actionable effectiveness evaluation.
- Module 7: Tools and Practice – Intelligent Solutions for International Communication
Hands-on training with Global Pulse for global public opinion monitoring, DiVoMiner® for data mining and text analysis, and The Intelligent Writer for efficient content generation. Participants will master research methodologies and effective information delivery in multilingual, multicultural settings.
Lecturers:
- Prof. Xiaoge Xu, Ph.D. (Modules 1 & 2, On-site, Mandarin)Sino-German Faculty of Branding, Zhejiang Wanli University
- Mr. José Carlos Matias dos Santos (Modules 3 & 4, On-site, English)Director of Macau Business
- Dr. Zhang Lingcong (Modules 5 & 6, Online, Mandarin)Assistant Professor, School of Journalism & Communication, Guangxi University
- Ms. Cao Wenyuan (Module 7, On-site, Mandarin)Research Director and Senior Instructor of DiVoMiner®
- Ms. Sheng Qina (Host, Mandarin)President of Macao Association for Internet ResearchCouncil Member of Asia-Pacific Communication Forum Alliance (Macau)
Organizers:
- Main Organizers: Asia-Pacific Communication Exchange Association, Macao Association for Internet Research
- Co-organizer: Shanghai Zhiyan BoYi Data Technology Co., Ltd.
Exclusive Benefits
- Earn an “International Communication AI Analyst” certificate upon completion.
- Receive free access to Global Pulse, DiVoMiner®, and The Intelligent Writer.
Registration Information
- Time: August 17, 2025 (Sunday) 14:00-17:30
- Location: Macau (Specific location to be determined)
- Participation Options (Choose one): On-site in Macau (location to be determined); Zoom Online Conference
- Language: Mandarin, English
Registration Fee:
- Payment Methods (Choose one):
- Contact: Ms. Cao (Mainland), Ms. Mai (Macau)
- WeChat: wenny_divo
- Phone: (86) 0756-380 5011 (Zhuhai), (853) 2857 5479 (Macau)
- Email: mair@macaointernetproject.net
繁體中文
简体中文
English
Português